BBA in Retail & E-Commerce Management

The BBA in Retail & E-Commerce Management has been mapped to the job roles in demand in the Retail sector. During the program tenure of 4 years the program builds a strong foundation of Basics of Business Management, Basics of Business Economics, Basics of Law, Basics of Research Methodology, Basics of Information management, Financial Accounting, Business Mathematics, Statistics, Corporate Accounting, Supply Chain Management, Retail Marketing, Quantitative Methods in Retail, Corporate Management etc. It also builds an understanding of the retail sector as a whole. In the 3rd year, the student can opt for the electives to enhance their domain knowledge. Depending on the stream of specialization appropriate training are planned. In the 5 & 6 semesters, a project needs to be prepared on real-time problems. Overall the course is structured in a way to give a well-rounded knowledge and practical training to the student on which he can build further and become a valuable contributor in the professional world.

Program Structure

Principles of Management

Theory and Applications of Retail Economics

Accounting for Business Decision

Selling and Negotiation Skills

Principles of Marketing

Basics of Retailing and Retail Operations

Business Communication Skills

Indian Knowledge System

Retail Merchandise Management

Elements of HRM and OB

Consumer Psychology and Buying Behavior

Introduction to E-Commerce in Retail

Retail Logistics Management

Sustainability and Environmental Studies

Life Coping Skills

Internship – I

Career Advancement Skills

Legal Practices in Retail and E-Commerce

Retail Store Design & Layout Planning

CRM in Retail and E-Commerce

Retail Research Techniques

Visual Merchandising

E-Commerce Tools and Techniques

Personal Enhancement Skill-I

Campus to Corporate Skills

Retail Supply Chain Management and Dropshipping

Retail Store Operations & Mall Management

Retail Information System : Design Approach and Components

Fundamentals of Digital Marketing for Retail Business

Startups in Retail

Data Visualization in Retail

Personal Enhancement Skill-II

Internship – II

Career Progression Skills

Product and Service Strategy

Branding for Retail Managers

Entrepreneurship and Family Business Management

Digital Marketing and User Experience

Retail Data Analytics

Franchise Management

Image Building and Positioning Skills

Disaster Management

Internship – III

Innovation in Retail

Retail in Metaverse

Retail Exhibition and Event Management

Travel Retail

ESG and Sustainability in Retail

Organizational Skills

Industry Research and Paper Presentation

India’s retail market is set to grow to over $2 trillion by 2032, driven by digital penetration, rising incomes, and a young consumer base. Key growth segments include:

Emerging Trends:

1.Rapid expansion of e-commerce and direct-to-consumer (D2C) models

2.Use of AI and data analytics in inventory and customer management

3.Demand for skilled manpower in Tier 2 & Tier 3 cities

4.Rise of experiential retail and personalization

SUAS addresses these trends by offering industry-relevant programs and skill training aligned with the needs of modern retail businesses.

Career Opportunities

Graduates from the School of Retail Management can pursue high-growth roles in:

In-Store & Operational Retail

1.Store Manager 2. Visual Merchandiser

3. Floor Supervisor 4. Inventory & Stock Controller

E-Commerce & Digital Retail

1.E-Commerce Executive 2.Online Merchandising Specialist

3.Marketplace Operations Analyst 4.Digital Category Manager

Retail Marketing & CRM

1.Brand Promoter 2. Loyalty Program Coordinator

3.Retail Marketing Executive 4. Customer Experience Analyst

Buying, Merchandising & Planning

1.Retail Buyer 2. Category Manager

3. Merchandising Planner 4. Demand Forecaster

Entrepreneurial Roles

1.Franchise Owner 2. Retail Startup Founder

3. D2C Brand Manager 4. Retail Consultant

Top recruiters include fashion brands, grocery chains, luxury stores, electronics retailers, e-commerce platforms, and mall operators. SUAS offers 100% internship support and placement guidance for all students.

Click Here - Eligibility Criteria

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